THE GRIND TO $1 MILLION
After getting 2 certifications in strength and mobility and personal training and training athletes for about a year now, I had a big realization.
I am un-aligned.
This realization came when I went for a job interview at a $1 Million Dollar Gym.
The owner was a confident, tough, ruthless, woman who told me her trainers would “eat me alive” and that I didn’t have what it took to work there.
As I sat with the discomfort of that truth, I turned to joy instead of sadness.
You don’t have leverage as a coach.
Wealth is not in the hours worked, but in the outputs of your inputs.
Leverage is when the inputs of your work are highly disconnected from the outputs.
For example, even though this woman has a $1M Gym, she’s still working hourly, as the owner.
Yes her hourly is $3/minute ($180/hour), but her inputs are not disconnected from her outputs yet.
She’s been the owner for 5 years now, she could start to gain leverage, if she took herself out of the company and made it an asset.
However, she’s not.
This is what I see a lot in the game of Strength Coaching.
You make it big (I know lots of $1M gym owners) and then you get stuck.
You haven’t created leverage. Even at the highest level of gym owner, you are replaceable.
You still have inputs connected to outputs (because you still have to manage a team, close sales, manage budgets, etc) and you haven’t created anything new.
Owning a gym can be taught.
Strength Training knowledge, sales and marketing, accounting.
Anything taught can be replicated.
The newest trend in fitness (ATG hehe) could wipe out a well established gym in minutes.
People crave novelty. Authenticity, and originality.
If you don’t have a brand based in those factors, you’ll be replaced.
I thought that becoming an elite level gym owner sounded great, but this last encounter showed me that the grind never stops because it’s hard to gain true leverage.
Leverage is how you generate wealth.
Wealth compounds while you sleep, take a vacation, and eat.
Wealth is not compounded by 12-hour days (even at $180/hour) owning a $1 Million Dollar Gym.
Wealth is generated with tools and leverage via the internet.
Become irreplaceable.
HOW TO BE IRREPLACEABLE (BE THE BEST YOU)
You aren’t going to get rich renting out your time.
You can get rich by giving society what it wants, but doesn’t know how to get yet.
Give it to them at scale, and you win.
BIG IDEA TO THINK ABOUT:
“Society always wants new things. And if you want to be wealthy, you want to figure out which one for those things you can provide for society that it doesn’t yet know how to get, but it will want. [Create whatever is] natural to you, and within your skillset, within your capabilities and then you have to figure out how to scale it”
-Naval
If this sounds hard it’s not.
First start by creating something you need/want,
OR
that you needed/wanted but didn’t have.
The second frame has really helped me narrow down my products.
You must build for yourself.
If it doesn’t serve you in some way, it’s not going to serve others.
Entrepreneurship is an act of creation.
You must create something from scratch and predict that society will want it and then figure out how to give it to them in a profitable and self-sustaining way.
If you want it, there’s a good chance others will want it too.
The internet allows you to use tools to build leverage.
Create a paid skool community (one-time big input) so members can learn how to create instagram content self-sufficiently (outputs while you sleep).
Create a strength and conditioning app, upload a few programs, and charge clients.
Little inputs, lots of output.
Leverage instead of a high hourly wage is key.
BONUS: The internet allows you to reach an audience of people just like you and build a business that stems from creating your own projects, objects, and tools that YOU need/want.
You get to express yourself uniquely on the internet and build wealth creating products that serve society.
CONCLUSION
You have to become the best at being yourself.
In today’s society this is harder than ever.
You are put into schools so you can learn one specialized skill to replace the person who’s been at it for 50 years. (Strength Training is said specialized skill: Like our $1 Million Dollar Gym Owner)
You are distracted by social media, and negativity more than ever.
You are consumed by the ego more than ever.
The more you tap into your nature, athletic or not, the more you learn who you truly are.
You get to create and build wealth for yourself via the internet when you are aligned with your true self.
Your true self is only revealed through presence and trust.
Reclaiming this power takes skill.
I help athletes build and create tools that let them profit by being themselves during and after athletics.
I am excited to show you what I have to offer in the next few months.
More soon,
Iz Quane